FREDERICK B. NEWELL JR. ’48

FREDERICK B. NEWELL JR., a marketing expert who specialized in customer relationship management, died April 30, 2007, at age 81. The son of Frederick B. Newell of the class of 1913, he was a member of Beta Theta Pi. He was the founder of Seklemian/Newell, an internationally renowned marketing and consulting business, and he was the author of four books on marketing and customer loyalty. His first wife, Hariette Hubbard Newell, predeceased him. Among those who survive are his wife; three children; eight grandchildren; five great-grandchildren; his sister and her husband, Kenneth W. Steere ’48; and several nieces and nephews, including Sarah Steere ’84.